Title sequence for "Race For The White House" documentary series, 2016.
Jellyfish Pictures again approached me to conceive a documentary title sequence to pitch for a six-part Raw TV (The Imposer) documentary series for CNN. The series scrutinises some of the most charged presidential campaigns in American history. Raw TV wanted a sequence that would establish some of the themes of the show (self-interest, dirty tricks) and to do this I was keen to use striking visual metaphor.
The sequence was featured in Televisual magazine and many prominent design blogs including FormFiftyFive, Motionographer and From Up North.
• Cinema 4D, After Effects.
I opted for a high-contrast monochromatic treatment that I felt would feel consistent with each of the eras documented in the series.
There was opportunity to develop my 3D skills even though I had in mind a largely 2D aesthetic, I didn’t want the piece to feel completely flat which I knew it would if I worked only with 2D layers. I wanted the campaign badges to catch light and cast shadows realistically for instance, and for the freeway sections to have parallaxing lamp-posts and so on.
Below are a handful of work-in-progress scenes from Cinema 4D.