Created January 2017.
Beginning where the traditional serial killer story ends: the apprehension of the perpetrator, this London-based crime drama effectively plays in reverse, delving deep into the painful psychology of a man disfigured; both a victim and a police detective.
I conceived a fairly dark treatment with strong overtones of threat, violence and unease. The principle idea explores acid and the nature of defacement. But I also call on the temporal reversal as a process of revelation and discovery appropriate for a crime drama. As time flows back, and degradation is undone, more clues and details emerge. Intercut with acid-corrupted photography is typography which is at first illegible - this too becomes decipherable as time rolls back. The type design is based on the minimalist labelling one might find on a laboratory jar of Hydrochloric acid. The type disintegration simulates ink reacting with acid.
Below are frames from my pitch book, designed for Jellyfish pictures at the beginning of 2017.
I am indebted to various photographers for the original photographs that have been adapted and manipulated in this pitch.